SiEvents

A stand,
seen before it is built

The client sees the layout before anything is built.

Trade-fair stands, seen before they are built

Client
SiEvents, Šenčur
Scope
3D renders of trade fair stands and event venues
Relationship
Ongoing, for every fair
References
BMW, Petrol, Outfit7, Argeta, Allianz
The client

Who SiEvents are

Šenčur, more than 20 years of event organisation. The SiEvents division for corporate events, plus SiSport, SiDigital and SiFleet. References include BMW, Petrol, Outfit7, Argeta, Allianz and the IBU biathlon at Pokljuka.

The problem

The client of an event has to commit to a layout before it exists, and a floor plan does not tell them enough.

01

The trade fair stand

Adria Tehnika's stand, drawn before the fair: the exterior with its signage and planting, the seating area, the enclosed meeting room and the graphics on the side wall. Every frame comes from one model, so the stand in each image matches what goes into build rather than a prettier version of itself.

The Adria Tehnika stand from the front, 3D render
The stand from a three-quarter angle, 3D render
The stand from the corner, the enclosed meeting room visible, 3D render
The seating area of the stand with its tables and planting, 3D render
Inside the meeting room on the stand, 3D render
The graphics on the side wall of the stand, 3D render

A full circle around the stand

02

A floor plan that can be seen

The same model, camera straight down. It is the drawing the client actually reads, except that it carries furniture, planting and light instead of line weights. It shows how many people fit behind the table, where people walk and what blocks the view of the signage.

Straight down from above

The Adria Tehnika stand from above, the furniture layout visible, 3D render
A plan render of the stand with its planting and seating
03

The event venue

The Wegovy launch event in a hall: the stage, the projections, the arrangement of tables and gangways. The room is modelled to the proportions the client needs in order to decide how many people the hall takes and how people move during the programme.

The hall for the Wegovy launch with its stage and round tables, 3D render
The seating and gangway layout in the hall, 3D render
04

Two designs, one camera

The hall exists in two designs, calculated from the same frames. Because the camera does not move between them, they compare directly and the only thing that differs is the thing being decided. The same goes for the floor plan.

A view of the hall

The first design for the hall, dark ceiling and side screens, 3D renderThe second design for the same hall, light walls and windows, 3D render

A view of the stage

The stage in the first design, 3D renderThe stage in the second design, 3D render

Floor plan

The hall plan in the first designThe hall plan in the second design
05

Elements of the venue

The individual pieces that production orders and installs separately: a photo wall, a plinth with an illuminated sign, a patterned wall and a cloud above the entrance. Each has its own render, so it can go into a quote and into fabrication on its own.

A heart-shaped photo wall beside the stage, 3D render
A plinth with an illuminated sign in the middle of the hall, 3D render
A patterned wall reading Ready. Set. GO!, 3D render
A lettered cloud above the entrance portal, 3D render

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