Optomotive mechatronics

Six days
to the fair

Five product demos needed, six days to make them.

6 days to the fair · 5 demos needed

Client
Optomotive mechatronics
Scope
3D animation, renders
Deadline
6 days
Product lines
Smilodon 10G EVO, LOM series
The client

Who Optomotive are

Optomotive mechatronics. FPGA-based industrial programmable high-speed cameras and LOM series 3D smart sensors, up to 100,000 frames per second. They sell to equipment manufacturers and system integrators.

The problem

Six days to the fair and five product demos needed. A camera is a black box with a lens: what separates it from the competition is either inside the housing or only happens once the sensor is working. A photograph shows neither, and at a fair it has to be explained to a passer-by in seconds.

01

The Smilodon 10G EVO, explained without words

A product film for the high-speed smart camera. The housing introduces itself on a turntable, then the things a photograph cannot hold get their turn: Gpixel GMAX25xx sensors in mono and colour, from 5 to 25 MP and up to 290 frames per second, 1 or 10 gigabit Ethernet SFP+, 4 GB of DDR4, and an FPGA on an AMD Zynq UltraScale+ MPSoC or AMD Kria K26 SOM that the user programs themselves. The figures are animated beside the part they belong to, not underneath the product, so each number is read on the thing it describes.

02

Renders from the same model

The model that drives the animation also yields a still series: four views of the housing and four close-ups that go where a camera lens cannot. The sensor behind an open bayonet, the power and data connectors, the cooling fins on the back. Because the model is the same one used in the film, the images and the film agree with each other.

Views of the housing

The Smilodon 10G EVO from the front, the sensor behind the bayonet, 3D render, Optomotive
The Smilodon 10G EVO at an angle, the lens opening and both connectors visible, 3D render, Optomotive
The Smilodon 10G EVO from the side, the power and Ethernet connectors, 3D render, Optomotive
The Smilodon 10G EVO from behind, the cooling fins under the cover, 3D render, Optomotive

Details

The Gpixel GMAX25xx sensor behind an open bayonet, close 3D render, Optomotive
The power connector and SFP+ socket on the side of the camera, close 3D render, Optomotive
The edge of the housing with its two screws and the cover seam, close 3D render, Optomotive
The colour sensor under the bayonet thread, macro 3D render, Optomotive
03

The LOM series: a sensor has to be seen working

3D line profile sensors measure by laser triangulation — a principle a still image cannot show. So the film performs it: the sensor above a table, the laser plane crossing an object, the profile growing into a 3D form on screen as it goes. Alongside it are the labelled components and the figures a sensor is chosen on: up to 10 kHz in a reduced ROI, 2,048 points per profile, factory calibration, four models from LOM025 to LOM220.

From the same film

The LOM sensor with its laser window lit and both connectors, 3D render, Optomotive
The LOM sensor with its components labelled: CMOS sensor, factory calibration, 2,048 points per profile

Got a product that ought to be seen?