A technically demanding B2B product in a fast-growing market, where a picture of a charger is not enough.
7 chargers · 10+ international trade fairs · UI/HMI design
The electric-vehicle charging arm of the Elsewedy Electric group, run out of its Portuguese unit. The portfolio covers roughly seven higher-end chargers — two AC and five DC — and alongside them system solutions and an aftersales programme.
A technically demanding B2B product in a fast-growing and highly competitive market. They needed a visual and communication system that holds its level at international trade fairs and in LinkedIn campaigns, not just a picture of a charger.
Every product render for the whole charger portfolio, plus product animations that show how they work and what they do.
Product renders

LinkedIn and other social campaigns end to end. Not only the posts, but the whole campaign production, with custom 3D graphics and animation.
The other two posts from the same Power2Drive campaign
We designed the entire user interface on the screens of the DC chargers, in two builds: a large landscape screen in a dark theme and a small portrait one in a light theme. The same flow throughout, from picking a connector and checking the tariff to the charging session, the graph and the settings.
Design and execution of more than ten international appearances. The main ones were in Abu Dhabi, Germany and Portugal.

Data sheets and catalogues for the full portfolio, user and installation manuals, pitch decks and corporate presentations.
Data sheets


The same charger in the branding of partner companies: EDP, Helexia, Renewing, Atlante, Emaar and Iskraemeco's own build. One model, a different exterior each time, with no remodelling.

Proof that our team also holds up for a B2B client with global reach and several markets at once.
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